Baxipay was initially developed by Capricon digital for users to buy/sell different types of digital products and services. Baxipay offers a wide range of services users can pay for, bills, services, transfer money, and as well request payment. Capricon digital reached out to me with the first version of their product (Baxipay). They've had it in the market for a while. They wanted to design some new features for the app but weren't sure what to. I was tasked to lead end-to-end design through research, wire-framing, interaction design, visual design, prototyping, and cross-team collaboration. I worked closely with the Product Manager to identify user needs.

The Baxipay mobile app started to experience a failure in retention. The product users had already started porting to other direct and indirect competitors like gomoney, Kuda, Paga e.t.c

We had a lengthy conversation around the needs of the customers in lines with the goals of the brand to create interactions that are beneficial and meaningful to both the company and the users.

While working on this project I was faced with a few challenges and constraints which I’d list out. All within the functional, non-functional and commercial constraints.

Upon completion of this project. We decided to test with some users to get some useful feedback. We found the following while testing Users were very satisfied with the user interface. Users were definitely going to recommend to a friend or colleague. Average task completion time reduced by 20%. Users loved the new features.

After primary and secondary research was done, the solution was to redesign a new app. A total overhaul of the old app as well as adding new featuresFor a more in-depth look at my process, continue scrolling to see the full case study.

Here is a glimpse at some of the key features of the app

I conducted competitive and market research looking at both direct and indirect competitors to identify current design conventions and prioritize product features as well as find opportunities to stand out and differentiate the product.

I conducted competitive and market research looking at both direct and indirect competitors to identify current design conventions and prioritize product features as well as find opportunities to stand out and differentiate the product.

I created an Interview Guide to facilitate the user interview process that helped find answers to open discovery questions, understanding users' tasks and activities, their opinions and attitude, and talking about problems and pain points.

To ensure sure that my decisions moving forward in the process are user-centered, I wanted to have a clear understanding of who Baxi users are.

An empathy map allows us sum up our learning from engagement with people. The map provides 4 major areas in which to focus our attention on, thus providing an overview of a person's experience.

My end deliverable is a redesigned mobile app, we evaluated the functionality, navigation, and design of the existing Baxipay app.

Before making further decisions with sketching and building out wireframes, I wanted to figure out what product features mattered the most and what the journey would look like for customers trying to accomplish specific tasks.

Having gathered tangible information on users, thanks to all the users that participated in both our primary and secondary research. I and the product manager had a brainstorming session with the aim to have a clear project vision and identify necessary features to include. We also implored a decision matrix as well to drive some decisions.

Putting into consideration the user and business goals. We created a product roadmap that included existing features, new features, nice to have features as well.

To show the hierarchy and navigation structure of the app I decided to design an information architecture that’ll show how users may transition from one task to another.

To walk in the user's shoes, I created a user flow for each application section to think through how users might navigate the application. Below is an example of the Schedule payment flow.

Having organized all my research and defined my solution, it was time to get the work done. From lo-fi wireframe sketches, mid-fi wireframes, and hi-fi designs.

Lo-fi Wireframe Sketches: I sketched out wireframes to visualize my ideas and flows. I always love to sketch my ideas on paper. It then starts to make more sense.

Mid-fi Wireframes: It was time to digitize my sketches. I created the mid-fi prototype using Figma.

Hi-fi Designs: After I was done with the sketches and mid-fi wireframe, I started to work on my style guide as well as creating a mood board and finally firing up the designs.

This project was a lot of fun to work on. learned a lot while research mobile payments. I’ve been able to gain solid ground on payments and how it works. Also, I’ve learned that the best way to build a product is by observing and listening to users and as well using the right tools.The App is currently in the beta phase. We’ve been doing a lot of analytics and still testing. I’ll be conducting more rounds of usability testing and iterate based on the patterns from users and do a proper dev-hands-off.We’ll also be adding more features in the future. Also from most of our usability and focus group testing have been promising and we are highly expectant of: